As Featured In...

Marie Claire

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I'm a pregnant fashion editor. These are my winning maternity outfit formulas

By Penny Goldstone published 16 February 2025

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The Telegraph

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The rise of size-fluid clothing (and it’s not just for pregnant women)

By Hannah Rochell published 15 March 2025

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Who What Wear

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I'm a Fashion Editor Who Loves to Shop Small—22 Gorgeous Brands I Always Recommend

By Avalon Afriyie published 23 April 2025 

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Lemon

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Introducing The Female Archetypes: Fashion That Evolves with You

Published 7 May 2025 

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Absolutly Mama

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A Spring Fashion Guide for Stylish Mums On The Go

Published 30 April 2025 

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Easy as wear, wash,
iron and repeat.

Wear in a day
Wash it with delicate mode
Iron and watch it straight easy
Repeat without loosening

A timeless designed
clothes to eternity.

We specialized in transferring your daily routine into somewhat exciting and minimal daily experience.

Office
Collection

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Casual
Collection

image-1-2-1665132328955__PID:d84ac0b2-5cbc-4b00-9c22-6c6c9edecfcfGet the look

Inspired by the fast fashion industry

Fast fashion is one of the world's greatest polluters. Millions of tonnes of textile waste end up in landfills each year. 

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We are on a quest
to build a style
sustainable community