About Us

Alice's journey: The Birth of The Female Archetypes

The Female Archetypes was born out of Alice’s own experience navigating the many changes a woman’s body goes through, especially after motherhood. With 15 years of experience in the fashion industry, Alice had always curated her wardrobe with care. After the birth of two children, she found herself struggling to find clothes that fit her postpartum shape. Frustrated by the lack of inclusive, well-fitting options, she saw what the fashion industry often overlooks: women’s bodies are constantly evolving, not just after childbirth, but throughout every stage of life.

Determined to create a solution, Alice founded The Female Archetypes, a brand dedicated to designing adaptive, timeless clothing for real women’s bodies. Her vision was simple but powerful: to empower women in both body and mind with garments that adjust as life changes. Each piece is created with thoughtful details, from adjustable fits that replace multiple sizes to breathable designs that support women through experiences like hot flashes. By focusing on longevity, quality, and adaptability, The Female Archetypes helps women invest in pieces that save money, reduce waste, and feel good every single day.

The result is a collection that celebrates every version of womanhood: clothing designed not to change you, but to evolve with you.

Designed for Real Women, Real Lives

When founding The Female Archetypes, Alice had one clear mission: to create clothing designed for real women and the real lives they lead. Guided by an authentic "women-first" ethos, our pieces are made to celebrate diversity, individuality, and strength, not an unrealistic standard of beauty.

Every design is thoughtfully crafted to support you in all the roles you embody — the caregiver, the creator, the leader, the dreamer, reflecting the many feminine archetypes within you and giving you confidence, comfort, and timeless style.

We believe clothing is more than fabric. It’s a second skin, an expression of identity, and a source of empowerment. That’s why we are committed to designing sustainable, London-made pieces that fit beautifully, flatter naturally, and evolve with you.

By removing the complications of getting dressed, we give you effortless style that lasts, so you can focus on what truly matters: living fully and confidently.

Ethical Craftsmanship, Made in London

We believe true sustainability begins close to home. That’s why, at The Female Archetypes, every garment is proudly 'Made in London', crafted with care using ethical practices and premium fabrics. By producing in small batches, we ensure that each piece is designed to last, reducing waste, overproduction, and the cycle of fast fashion.

Our approach to conscious fashion is thoughtful at every step: from sourcing fabrics directly from trusted mills to giving new life to high-quality deadstock materials. The result is timeless clothing that not only supports skilled local makers but also helps women build wardrobes that endure.

Our Journey and Company Culture

Our company was born from Alice's own experience navigating the challenges of balancing career and motherhood. That journey shaped not only our clothing but also the way we work. We believe flexibility is essential, which is why our company culture is designed to support those with caring responsibilities and diverse lifestyles.

Our team works on a flexible schedule that allows space for both professional growth and personal commitments, creating an environment where everyone can thrive at work and at home. By putting people first, we build clothing (and a culture) that reflects the real lives of women today.

Join Us

We’d love for you to be part of our community. At The Female Archetypes, you’re not just purchasing clothes — you’re investing in timeless pieces designed to evolve with you, honouring every stage of your journey. Each garment is made to empower you to feel confident, comfortable, and authentically yourself.

💌 Say hello: hello@thefemalearchetypes.com