Alice's journey: The Birth of The Female Archetypes

The Female Archetypes was born out of Alice’s personal experience navigating the changes in her body after motherhood. With 15 years of experience in the fashion industry, Alice had always curated her wardrobe with care. After the birth of two children, she found herself struggling to find clothes that fit her postpartum shape. Frustrated with the lack of options that catered to her new body, Alice realised that women’s bodies are constantly evolving - not just after childbirth, but throughout life.

Determined to create a solution, Alice founded The Female Archetypes, a brand dedicated to designing clothing that meets women where they are, without requiring them to change. Her vision is to empower women both in body and mind, offering adjustable, high-quality garments that eliminate the need for multiple sizes and save both budget and landfill space. With thoughtful designs that address real-life challenges—like incorporating elements for hot flashes in her pieces - The Female Archetypes is a true reflection of her commitment to supporting women through every stage of life.

Empowering Women Through Every Stage of Life

Welcome to The Female Archetypes, where we believe that clothing should evolve with you, not the other way around. Born out of personal experience and a deep understanding of the challenges women face as their bodies and lives change, our mission is to create garments that shapeshift with you - offering comfort, style, and empowerment through every stage of life.

Designed for Real Women, Real Lives

Our founder’s journey began with a simple quest: finding jeans that fit after childbirth. What started as a personal struggle became a brand dedicated to meeting the needs of real women. At The Female Archetypes, we design with an “authentic women first” ethos, ensuring that every piece is made not for unrealistic models, but for the diverse, beautiful, and authentic women who wear them. Our clothing is crafted to support you in all the roles you play every day, giving you the confidence and style you deserve.

Ethical and Sustainable Craftsmanship

We believe true sustainability starts at home. That’s why all our garments are proudly Made in London, produced using ethical practices and premium fabrics. Our commitment to sustainability is reflected in our small-batch production approach, ensuring that each piece is exquisitely made to last, reducing waste and the need for frequent replacements. From sourcing fabrics directly from mills to using deadstock, every step of our process is designed to minimise our environmental impact.

The Core Four: Timeless Essentials for Every Woman’s Wardrobe

Our inaugural collection, the "Core Four," is the foundation of every woman’s wardrobe, featuring versatile, timeless pieces that adapt to the many stages of your life. From the power of a perfectly tailored blazer to the comfort of jeans that move with your body, each garment is designed to be a beloved staple that will see you through life’s many transitions.

Supporting Women, Supporting Mental Health

At The Female Archetypes, we recognise that clothing is more than just fabric - it’s an extension of your identity and a source of confidence. We are committed to supporting women’s mental health by offering clothing that fits, flatters, and empowers. Our thoughtfully designed pieces remove the complications from your day, providing effortless style that allows you to focus on what truly matters.

Our Journey and Company Culture

The Female Archetypes was inspired by our founder’s real-life challenges of balancing work and motherhood. We understand the importance of flexibility, which is why we’ve created a company culture that supports those with caring responsibilities. Our team operates on a flexible schedule, allowing everyone to thrive both at work and at home.

Join Us

We invite you to be part of our journey. With The Female Archetypes, you’re not just buying clothes - you’re investing in garments that honour your life’s journey, empowering you to feel confident, comfortable, and authentically you.

Say hello: hello@thefemalearchetypes.com.