The Archetypes Journal

The Birth of the Brand

Overview After the birth of her daughter, founder Alice ... more
A New Direction for Women

Overview The Female Archetypes' core capsule, a blazer, ... more
Redefining Womanhood: Unveiling the Goddesses Within

Overview Dr. Jean Shinoda Bolen's ‘Goddesses in Everywom... more
Made In London

Overview The Female Archetypes makes every piece in Lond... more
Shapeshifting To Fit You

Overview Women's bodies change constantly, through pregn... more
All About The Archetypes

Overview The Female Archetypes was founded by Alice afte... more