The Female Archetypes represents different personas
a woman will move through at different stages throughout her life by offering
garments designed with longevity in mind. The collection is comprised of
garments with adjustable features so the size can be altered depending on where
a woman is in her life’s journey. The brand endeavours to supports women by
developing adjustable and accessible clothing solutions for a changing body
shape, ability and subsequent needs at times such as pregnancy, postpartum,
menopause and the mature years. The clothes adapt to the woman rather than the
other way around. The Female Archetypes champions sustainability as it avoids
throwaway items that are only used for a short period of time and instead
promotes investing in good quality garments for the long term.